If it was procrastination that delayed my first entry, then it's pressure that's delayed my second. I just don't know if I'm cut out for this whole blog-thing. It's a lot more complicated than it looks. But maybe that's just me and my need to overanalyze everything.
Okay, so I've been going through the copyedited manuscript of my new book, HOW TO STAY BITTER THROUGH THE HAPPIEST TIMES OF YOUR LIFE, and it's been a bit... harrowing. When my editor went through it, it was relatively painless. In fact, the process was actually enjoyable. I felt like he was able to clarify and hone my writing in places without compromising my tone. It was strange, because the relationship between the editor and the writer can be such a contentious one and if there's an opportunity for contention, I'm usually there. But it was contention-free. Then I got the copyedited version last week and it's like all my feelings of self-righteousness and defensiveness came out on this fanatical person with a red pencil. I think the anonymity of the copyeditor also really bugged me. I know my editor. I have his name and his phone number. We've had lunch together. But just who the hell is this copyeditor person? Is it a he or a she? Is she young or old? Happy or sad? Experienced or just starting out? And why is his/her identity being protected from me? Why doesn't he/she sign his/her work? Leave a phone number, an e-mail address, a note saying, "If there's anything that's unclear or if you just want to talk, feel free to contact me." But no, apparently my copyeditor is in the Copyeditor Protection Program being protected from the likes of me. So instead, when I have questions, I have to call the editorial assistant and she contacts someone in the copy department who then either answers my question or tells her that she'll get back to her and then contacts the freelance copy editor who worked on my manuscript. It's all very complicated. It's all very Alias. Again, I ask, who is this person? And what is he/she hiding? What does she think? What does she feel? What does she look like? Who is she? I definitely think of her as female. And single. And looking for love in all the wrong places. But maybe that's just the cliché talking. (Maybe I have it all wrong. Maybe she's not a she. Maybe she's a he and he's in his mid-forties and is happily married. He lives in New Jersey and does freelance copyediting so that he can stay home with the youngest of his three kids so his wife can continue her work as a high-power lawyer at a prestigious law firm in the city. Maybe he read my book and fell secretly in love with me. Maybe he's thinking about me right now.)
At any rate, here's what I do know about her (let's just say it's a "her"): She doesn't like commas. She's not a fan of all-caps. She prefers italicization to bold. She thinks she's smarter than I am. I know she does. There's attitude flowing through the tip of her red pencil all over my manuscript. I can see it. I can feel it. I just feel so, so ...."corrected." Like she's the teacher and I'm her student. But there's no validation to soften the blows. She's just there to find my weak points. And sometimes she succeeds. She knows how to spell "frappuccino." She knows that when I refer to my "cerebellum" that I actually mean my "cerebrum." Even though I took French classes all the way through college, I misspelled "raison d'etre." (Actually, there should be a little carrot-top on the "e," but I couldn't figure out how the hell to make one on this blogger program.) I guess I want more from her than she's willing to give. (A common theme in my relationships, so I'm not surprised.) There is no indication anywhere that she likes my book, that she's interested in my book or even that she condemns my book. There's no opinion revealed. Well, actually, there was one page where I thought she'd given me some sign of her true feelings. She drew a little frownie-face in the margin of one page. Two dots for eyes and an upside-down "v" for a mouth. A really sad and frustrated-looking little frownie-face. A really disappointed-in-you frownie-face. But then I looked closer and realized that she was just making a mark to add an "umlaut" over the "a" in "doppelganger." It wasn't a frownie-face after all. But, ya know, it wasn't a happy face either.
November 10, 2005
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For instance, an $80 therapeutic massage could be obtained by the consumer for $forty by way of Groupon, and then Groupon and the retailer would split the $forty. That is, the retailer presents a massage valued at $eighty and receives about $twenty from Groupon for it (underneath a fifty%/fifty% crack up). Or, if $240 value of house portray businesses is acquired by the customer for $fifty by way of Groupon, then the company will get $twenty five and Groupon retains $25. The buyer gets the massage, or the residence portray service provider, in these illustrations, from the retailer for which they at very first compensated $forty (or $fifty) to Groupon. There are specified organizations to which Groupon at first did not supply its providers, this sort of as taking pictures ranges and strip golf gear even so, capturing ranges have been featured on Groupon.
As opposed to classified marketing, the provider provider does not pay out out any upfront expenditure to take component: Groupon collects individual particulars from completely ready purchasers and then contacts only individuals customers, mainly by day-to-working day e-mail, who could possibly be fascinated in a specific remedy or services.
Groupon employs a massive quantity of copywriters who draft descriptions for the bargains highlighted by digital mail and on the net website. Groupon's advertising textual material for the 'deals' has been discovered as a contributing situation to the track record of the world wide web web site, that includes a distinctive combine of comprehensive simple fact-analyzing and witty humor.
Owing to Groupon's marketplace acquiring largely composed of female consumers, the deals are often centered on the wellness, health and health and attractiveness marketplaces.
There are prospective troubles with the business model. For illustration, a effective supply could temporarily swamp a small firm with too a good deal of buyers, jeopardizing a possibility that consumers will be dissatisfied, or that there won't be sufficient merchandise to fulfill the desire from consumers. Hole, a substantial garments retailer, was able to offer with 445,000 coupon codes in a nationwide offer you (although it experienced server difficulties at 1 level), but a scaled-down group could expand to be abruptly flooded with consumers. One particular distinct espresso store in Portland, Oregon struggled with an increase in clients for a handful of months, when it offered near to one,000 Groupons on the one particular operating working day it was supplied, in accordance to 1 report. In response to equivalent difficulties, Groupon officers point out that 'deal' subscriptions must be capped in advance to a sensible selection.
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